Normal vs.
Supernormal

The normal way of growing vegetables requires large areas of land and lots of water. In Sweden, it is only possible to grow during a limited time of the year. This means that 70% of the fruits and vegetables we eat are imported. The spraying means that the salad has to be rinsed several times just to be eaten.

According to us, the normal way of farming is no longer enough. And you could well say this, there are completely normal things with our salad. It's like it all starts with a seed. Most other things are far from normal. We grow indoors in a circular growing system. It allows us to grow all year round, closer to you. The closed environment allows you to avoid eating a salad that has been sprayed. It doesn't even need to be rinsed before it's ready to eat. We call it cultivation the supernormal way.