It all started
with a thought...
... that was everything but normal
“The normal way of growing lettuce is not sustainable” – this thought struck us already seven years ago. What began as countless experiments and innovations from our time in a small garage in Tibro has now grown into Sweden’s largest vertical indoor farm, with a weekly capacity of 7 tons of lettuce – all powered by 100% green electricity.
Our lettuce has approximately 50% lower carbon footprint (compared to imported lettuce)* and is packaged within an hour of harvest. Better for the planet and absolutely much tastier on your plate.
The result is a completely normal salad, grown the Supernormal way.
*This has been documented in an independent Life Cycle Assessment (LCA) conducted by Michael Alan Martin and Mugahid Elnour, “Environmental Life Cycle Assessment of a Large-Scale Commercial Vertical Farm” (May 31, 2023), which can be read in its entirety on SSRN: https://ssrn.com/.
Normal vs.
Supernormal
"We grow indoors in a circular cultivation system. This allows us to grow all year round, closer to you. The closed environment ensures you don't have to eat a salad that has been sprayed with pesticides. It doesn't even need to be rinsed before it's ready to eat. We call it growing the Supernormal way."